Hey, I’M ALEX

A California-based Creative Director who believes big ideas should make people feel something. Over the years I’ve helped launch new cars for Honda, campaigns for Patrón, home-selling for Zillow, and better access to mental-health care at SimplePractice. After a decade in agencies and in-house creative teams, I’ve learned that the best work happens when collaboration feels like play. Whether it’s shaping a new brand voice or mentoring the next wave of creatives, I’m here for the spark.

Let's chat

Work Experience

Creative Director
SimplePractice, LA
2023-2025

Creative Lead
Lyft, San Francisco
2022-2023

Creative LEAD
Zillow, San Francisco
2017-2022
Clients: Zillow, Trulia

ACD
Mullen Lowe Group, LA
2014- 2017
Clients: Acura Motor Company, Patron Tequila

SR. Copywriter
Zambezi, LA
2013 – 2014
Clients: Ceasar's Interactive, fruitwater, VEEV, Champs Sports

Sr. Copywriter
Dailey, LA
2012 – 2013
Clients: Turbotax, Honda Motorsports, Nestle, NextEra Energy, LifeLock, Kings Hawaiian, Butterfinger

Copywriter
Saatchi & Saatchi, LA
2009 –2012
Clients: Toyota- Sienna, Camry, Prius, Retail, Social, Mobile

Copywriter
Worldways Social Marketing
2008 – 2009
Clients: Freedom From Hunger, Nemours, The University of Iowa, The City of Thornton, National Public Health Association

Copywriter
CP+B
2008
Clients: Coke Zero, Old Navy, Guitar Hero, Burger King, Microsoft