SImplepractice “Help on”

As the first campaign to launch under the newly rebranded SimplePractice identity, Help On set the tone for our evolved brand voice—empowering private practitioners and reminding them of the many ways we help them, help others. The campaign focused on showcasing key features in the newly developed Plus plan, highlighting its value, and encouraging users on lower-tiered plans to upgrade.

We executed a fully integrated, 360° campaign that brought the Plus plan experience to life across every key customer touchpoint. From storytelling-driven video to targeted emails, landing pages, in-app education, and paid media, the campaign connected with practitioners in a cohesive and engaging way—meeting them wherever they were in their journey. Every element was designed to reinforce the value of SimplePractice and inspire users to explore, engage with, and upgrade to the Plus plan.

TEAM
Evelyn Borgotta | Head of Brand
Alex Solarte | Creative Director - Copy
Patrick Hodges | ACD- Design Lead
Jenny West | ACD - Copy Lead
Leland Montgomery | Copywriter
Giselle Matz | Art Director
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PARTNER
Avocados & Coconuts
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DIRECTOR
Matt Palmer