Simplepractice peformance

Led the in-house creative to produce over 660 assets year-to-date, representing a major increase in creative testing volume — it lead to measurable improvement across performance metrics at higher velocity. Scaling output by roughly 50% has driven a 45% increase in winning assets, while maintaining a nearly stable win rate. This efficiency translated to a 15% lower Cost per Trial and a 29% reduction in CAC, proving that higher creative throughput directly contributes to stronger marketing ROl and operational effectiveness.