Patron

It Doesn't Have To Make Sense To Be Perfect

Rolling a two-ton stone around to make tequila doesn't make sense.
Nor does making a name brand tequila in only small batches.
We make our famous silver out of copper stills.
And from beginning to end our tequila is crafted by over 100 careful hands.
Everything we do takes more effort
Because we know that the best way always tends to be the hard way.
And it can sometimes be nonsensical.
As many of the best things in life tend to be.
Like chasing the woman of your dreams across the country.
Sleeping through the best day of your life.
Or going to the moon just to plant a flag.
Things don't have to make sense to be perfect.
Things can be simple in their complexity.
Like putting a round cork in a square bottle.
Who knows, it might just end up being perfect.

It doesn't have to make sense to be perfect.