Trulia redefined its mission to “build a more neighborly world by helping you discover a place you’ll love to live.” This includes not just a home, but also the neighborhood, which means new neighborhood-focused product pages.

Excited for customers to discover new product offerings, our team crafted the launch campaign creative and narrative: the feeling of a friendly neighbor giving you local tips about where they live, so you can decide if it’s right for you. Our team connected and executed across web, social, PR, and we even threw an internal launch party.

Our campaign helped drive increased user acquisition and loyalty for the Trulia brand.