Meet the new trulia

Real estate has significantly evolved since Trulia launched in 2005. Nearly 15 years later, it was time for us to not just stand out in a crowded sea of sameness, but to also change with what we were learning about our consumers: neighborhoods are just as, if not more important, than the home itself. The whole rebrand was a company-wide effort across brand design, marketing, and engineering.

After extensive user research, we launched a new brand mission: build a more neighborly world by helping you discover a place you’ll love to live. We delivered on that mission first with Trulia Neighborhoods, and second with a visual rebrand. This new mission guides our visuals, our words, our product, and everything in between. So of course we had to think of a few fun ways to announce it to the world.